Your customers will tell you everything you need to know to succeed.
Most people understand that loyal customers lead to profitable businesses and so spend great sums of money conducting large and complex annual customer satisfaction surveys. Unfortunately, most people are probably wasting their money, because customer satisfaction isn't a good measure of customer loyalty. Studies show that up to 86% of customers who defect were happy at the time they defected.
The way to measure customer loyalty is to ask customers the right question about how they value their relationship with your business. The Customer Loyalty Survey does this and delivers you totally usable information to improve business performance. And, because we believe happy staff deliver the best customer service, the Staff Loyalty Survey captures your staff’s needs and helps you understand how to help them perform better.
To find out more about the Telarc Customer 1st programme and how it can help you drive and focus your organisation call our Customer Service Centre on 0800 004 004