More and more businesses are talking about being 'green' or 'eco-friendly', because they recognise that it reduces their impact on the environment, reduces operating costs, and helps their marketing and public image.
However without the credibility of environmental certification, their talk is 'green wash'.
Green wash: A Term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products are environmentaly friendly.
More often than not, inability to turn green thinking into action stems from lack of knowledge about what's involved. Helping businesses to achieve and maintain environmental certifications is a core part of Telarc's business, so when it comes to going green give us a call.
Read more about the environmental management systems Telarc can audit and certify your company to.